ONIS Equipment Group

SBA CASE STUDIES

Client

ONIS Equipment Groupm - Liam King, Director

Industry

Equipment Sales & Distribution

Machine Type/s

Sunward, Mecalac & REMU

Attachment Type/s

Geith Hitches & various SBA buckets and attachments

Introduction

ONIS Equipment Group is a growing force in the NSW equipment distribution space. Established just two years ago and backed by 35 years of combined experience, the business is built on a commitment to delivering cost-efficient solutions and personalised service. With a team of four, ONIS proudly represents Sunward equipment, Mecalac, and REMU, while also showcasing attachments and parts across all makes and models.

Leveraging deep industry knowledge, ONIS has refined its expertise in tailoring solutions to meet each client’s needs, ensuring reliability, longevity, and value in every machine and attachment they deliver.

The Challenge

As a rising company in a competitive market, ONIS needed a supplier they could rely on – not just for top-quality products, but for ongoing support, fast turnaround times and overall seeking a genuine partnership with SBA.

Their formula for happy customers?

Reliability is key in the earthmoving industry and they needed a supply chain that could deliver, every time.

The SBA Approach and Solution

ONIS turned to SBA, and the partnership has been going strong ever since. Liam King, founder of ONIS, made a deliberate decision to build his business around suppliers that advance his operations. With SBA, it wasn’t just about selling equipment – it was about building trust. As Liam puts it, “Geith hitches are the go-to on all new machines because SBA always has parts available, and their after-sales service is among the best in the industry.”

That level of support gives ONIS the confidence to uphold their service standards and consistently deliver on promises made to clients.

The Results

The result? Confidence. ONIS can commit to their customers knowing SBA has their back. Whether it’s a hitch issue or urgent replacement part, SBA’s in-house fabricators and techs are on hand, often same day, to resolve issues. That kind of service is rare – and powerful. Liam states: “Everything breaks! But if anything has a fault from SBA, they have a tech onsite within the day to rectify. You just don’t get that with other suppliers.”

In an industry where delays cost dollars and reputation is everything, ONIS Equipment Group has found more than just a supplier in SBA — they’ve found a true partner. The relationship goes beyond transactions; it’s built on shared values of quality, responsiveness, and support. For ONIS, working with SBA is a strategic choice that enhances their reputation and allows them to deliver a higher standard of service to their own clients.